Quick question: What’s the most valuable use of your time this week?
You’re not alone if you have to stop and think about it. Most business owners can rattle off 20 things they need to get done—but it’s often a guessing game when it comes to identifying which of those actually deserve their attention.
That hesitation is more than just a pause. It’s a clue. A signal that your time might be working against your growth, not for it.
After working with hundreds of entrepreneurs, I’ve noticed something consistent: The businesses that scale isn’t led by people who do it all. They’re led by people who know when to let go—and where their time delivers the highest return.
Let’s dig into what that looks like in practice.
The Problem with “Stick to Your Strengths”
We’ve all heard the advice: “Focus on your strengths, delegate your weaknesses.” Sounds good. But in reality, it’s not enough.
In fact, your strengths might be holding your business back.
Here’s why: If you’re great at delivering for clients—writing, designing, coding, consulting—you’ll naturally keep doing it. You convince yourself, “This is what people pay me for.” But while you’re head-down executing, no one is thinking about strategy, growth, or the next big opportunity.
And that’s where businesses stall.
It’s not about whether you can do the work. It’s about whether you should be doing it.
To figure that out, you need a clear decision-making process. One that cuts through the noise and helps you protect your most valuable resource: your time.
Enter: The Decision Threshold Framework
This simple framework will help you evaluate whether a task stays with you—or gets handed off.
Ask yourself these three questions:
- Does this task directly drive revenue growth?
If yes, double down. If no, it’s probably ready to delegate. - Am I the only one who can deliver the specific value clients pay for?
If not, you’re holding onto something out of habit—not necessity. - Would delegating this free up time for higher-leverage work?
If yes, even if it feels uncomfortable, it’s the right move.
These questions help you shift from defaulting to doing everything to consciously choosing what moves the needle.
Real Example: What Happens When You Let Go
One of my clients—a brilliant marketing consultant—was stuck.
She was spending over 15 hours a week on execution: building funnels, writing copy, managing campaigns. Her clients were happy, but her pipeline was dry. No new leads, no time for sales, and zero bandwidth to grow.
We ran her weekly activities through the Decision Threshold Framework. While she was amazing at implementation, her real value lay in strategy. Clients loved her brain, not her ability to write emails in Mailchimp.
So, she hired a freelancer to handle execution. In turn, she focused on discovery calls, sales, and high-level strategy work.
The result? Her revenue jumped 43% in 90 days, and she got 10 hours of her week back.
She didn’t hustle harder. She realigned her time with her value.
Try This: A 15-Minute Audit.
If you’re not sure where to start, here’s a quick exercise:
- Pick three tasks you completed last week.
- Rate each one on a scale of 1–10 for revenue impact.
- Choose the lowest-rated task and outline a simple delegation plan.
That might mean assigning it to a team member, hiring a freelancer, or building a repeatable process someone else can follow.
Don’t try to delegate everything overnight. Start with just one. You’ll quickly feel the momentum.
Why This Matters (Now More Than Ever)
In a fast-moving market, focus is everything. The entrepreneurs who grow aren’t the ones doing it all. They protect their time and choose where they show up best.
They don’t micromanage or obsess over perfection. They trust their systems, invest in their team, and reserve their energy for high-leverage moves.
Yes, delegating feels risky at first. You might wonder: What if they mess it up? What if the quality drops?
But here’s the better question: What’s the cost of you doing low-value work every week?
What’s the revenue you’re leaving on the table? What strategic projects aren’t happening because you’re too busy answering emails?
Being good at something doesn’t mean it belongs to you forever. Sometimes the best way to lead your business is to step back—so you can finally move forward.
Final Thought: Protect Your Time Like a CEO
The most successful business owners aren’t the busiest. They’re the most focused.
They say no to distractions, hand off the things they’ve outgrown, and are relentless about investing their time where it creates exponential value.
So I’ll ask you again: What’s the most valuable use of your time this week?
If you’re not crystal clear, that’s the real problem—not your to-do list.
Want help identifying your high-leverage work and building a delegation plan that scales with you? Book a strategy session and let’s map it out.
Growth starts with one decision: stop being the bottleneck.
